Music Thoughts, Rants, Randomness

The Evolution Of Evolutionary Mixing

June 22, 2021 by Aaron

aaron j. trumm, aaron trumm, audio mixing, do it yourself recording, home recording, mixing, music mixing, nquit music, professional audio, professional music, recording, recording magazine

This article first appeared in Recording Magazine. I reprint it here with permission, and I encourage you to subscribe to that publication, as they are a stand up bunch of folk!

The modern recording process has been set for quite a while. It goes:

Pre-Production (writing/rehearsing, etc.)
Tracking
Mixing
Mastering

Keeping these processes separate and distinct has its advantages. For example, a well written song composed, arranged and rehearsed is usually tracked smoothly, with fewer problems than ill-conceived ideas, even with non-traditional music like electronica. Well arranged songs also lend themselves to easier mixing. Mastering, meanwhile, needs to be its own process, with new ears and different gear, and of course getting a break from long tracking sessions and coming back fresh for mixdown can not only be more effective, but more fun and rewarding too.

The process has proven effective, but in the past 5-10 years, I’ve noticed a new paradigm developing for many musicians and producers, myself included.

In traditional mixdown, we bring recorded, edited final tracks to a mix studio, call up the tracks on tape, MDM or DAW and use a console and outboard processing to create the final mix. We move faders, dial knobs, make patches, and if our console isn’t automated (ie: the ubiquitous Mackie 8-Buss), rehearse and perform moves and changes in real time, sometimes working in teams (“move over, Bob! I have to twist the mid-range NOW to create that EQ wahwah! Make sure you fade channel 2 while I engage the delay…”)

These are often one shot sessions, with hours of listening on multiple monitors, boom boxes, computer speakers and car stereos to achieve translatable mixes. This works, but what if you make a mistake, or find out the mix is too boomy in Walmart? Can you recreate that session? Do you have the time and money to rebook? You can attempt to recreate an analog session, but it is painful and rarely works (remember the knob/fader sheets that came in 8-Buss manuals?).

Of course, DAWS and automated boards make it easier. A ProTools mix can be called up again and again, sounding exactly the same, especially if no outboard gear is involved, and an automated console can do the same. However even an inexpensive digital board sits in a single (expensive) room and so does a hefty ProTools rig, so there wasn’t necessarily a huge change to the process when digital boomed.

However, when laptops got powerful enough to handle multi-track audio, there was a bigger shift. In my own work, that shift was immediate and dramatic. Suddenly mixes could evolve over time. I could take the laptop everywhere, checking mixes and making small tweaks in video edit suites, project studios, theaters, houses or strange headphones. Add mp3s and stronger internet, and suddenly I was sharing evolving mixes with band members or label partners remotely, reading emailed feedback and correcting mixes while at coffee shops or on planes. Not only was there no longer a time crunch every session, I was listening in different ENVIRONMENTS, which is great for translatability. The result was lower cost and better mixes.

That change in process levels the playing field a bit, giving more artists another way to strive for world class material; but it can also change the fundamental recording process. With the ability to quickly tweak and change mix parameters (and save old versions), dialing in the sound can start earlier in the chain. Mixes can evolve with the writing, which is great for genres where the mix is a fundamental part of the composition itself, and while it can certainly be a double edged sword, if managed right, it can also lead to a more integrated and rewarding experience over all, and sometimes even to smooth as butter traditional mixdown and mastering sessions later in the process. Not to mention, there is a new sense of freedom there that wasn’t there before, and we artists do love our sense of freedom.

I like to call it “evolutionary mixing”. I wouldn’t call it a replacement for the traditional workflow. As I said, there are reasons that workflow developed, and some of the freedom afforded with a new outlook can be problematic. Mixing while writing and tracking can cause a loss of perspective, for example, and sometimes easier processes foster laziness. There’s also plenty of reason to hire and learn from masters of the trade. Having a laptop and an attitude is great, but taking that material back to an old master can really create that earth shaking sense of bridging past, present and future.

Personally, I still do my best to compose complete pieces first before doing much tracking, I’m adamant about hiring a world class mastering house, and on my next project, I’ll be combining the evolutionary mixing approach during tracking and editing to put my creative spin on things with a more traditional mixdown later in the process done by a whole different (better) engineer.

That all said, it is exciting to see technology changing the process in a way that increases access and creates new art and inspiration, not only for up and comers, but also for salty veterans who may need a kick in the pants. After all, new process: new result.

I’ve been searching for a good mix for 27 years. Most of the best ones have evolved over a little time. I’m currently outside…in fact I just took the picture at the top of this… talk to me about this and other music, creativity, and outside related things on my socials… @AaronJTrumm on Facebook, Twitter, or Instagram.

The Importance of Going Outside

June 15, 2021 by Aaron

aaron j. trumm, aaron trumm, do it yourself recording, health, home recording, nquit music, professional audio, professional music, recording, recording magazine, work life balance, work/life balance

This article first appeared in Recording Magazine. I reprint it here with permission, and I encourage you to subscribe to that publication, as they are a stand up bunch of folk!

I was talking to a friend on Twitter (ironic start to this I know), and he sent me a picture of a beautiful lake. We got to talking about that lake, and how his habit was to take long walks around it. I said I thought it was important to go outside as much as possible, and he agreed. I told him there was a similar (former) lake outside my department in grad school, and that I’d head out there whenever I wasn’t in the studio, but back then, that wasn’t very often. He shared that a certain recent song production had been finished while walking around that lake with a friend, and it occurred to me that there’s more than one reason to get out of the chair and hit the fresh air.

As engineers, producers and musicians, most of us spend the majority of our time squirreled away in dark clubs and darker studios. Night is the preferred (or necessary) time of work for most musicians, and isolation from the world is necessary both acoustically and emotionally. This isn’t bad, but we spend our energy mercilessly in the studio – people who have never mixed a record have no idea how much physical energy it takes. That’s reason one to get outside. It can kill a person to sit in front of a mix desk or a computer all the time and never see the light. Sitting has even been called the new smoking. So, it’s important to get up, leave the room, leave the building, and go outside. Take a walk, get some more serious exercise, or just look at something natural.

My Twitter friend pointed out reason two with his story about the song. Inspiration comes from “refilling the well” (to paraphrase Julia Cameron), and if you sit too long in your own production, you can run out of perspective and ideas. Personally, I’ll probably never write a lyric about a pristine lake; that would be boring to me. But refilling the well is more about replenishing energy than direct and literal inspiration. Sometimes a walk around the lake just causes that last, elusive idea to come.

In this case, getting outside is both literal and metaphorical. We need to get outside of our heads, outside of the room, and outside of our own thinking. We need an outside perspective. That’s why there are mix notes. That’s why great mixers clear out the control room. There needs to be someone who wasn’t there the whole time to come in toward the end and give an outside perspective. Sometimes it may even behoove us to hire an outside mixer, producer or player, or take a project to an outside studio.

Reason three: Ears need breaks. Listening fatigue causes poor sonic judgement and especially if things are loud, ears can get damaged over time. Getting away from the sound at regular intervals is as important as keeping volumes reasonable and wearing ear protection. If you live in Manhattan, going outside may not help you here, but as I recall, it’s only about a 5 minute walk from Hell’s Kitchen to Central Park, so maybe all is not lost for you New Yorkers!

If health isn’t your bag, and inspiration is coming out your pores at all times no matter what, maybe reason four is enough to get you outside: You can’t get famous if you never meet anybody. One could argue that you can use the internet for that, but we all know that meeting people face to face is so much more powerful. Getting outside in this case just means out of your house, and you still may end up constantly in dark clubs, or once you achieve this fame, deep in penthouse suites drinking chardonnay and eating thousand dollar fish guts, but if you want that to last, I refer you to previous paragraphs regarding health.

I for one have changed the way I do business and make music. I get up in the morning now, I keep the windows and doors open 95% of the time, and I built my new office/studio in the sunniest room in the house. I never book a session longer than four hours (usually it’s two) and I stand up and walk out the front door repeatedly throughout the day. All-nighters are a thing of the past now, as is the romance of the dungeon studio.

For me, it’s more than just nature, sunshine and lakes, and it’s more than literally going outdoors. For me, it’s about work/life balance, something that people in other professions enjoy, but it seems that musicians usually don’t. For me, it’s about treating my dream job as WORK, and not a hobby, which means, I get to have a life outside of work/music. We don’t HAVE to be squirreled away all the time and miss the beautiful, varied, colorful things that live out THERE, not in HERE, just because we make music.

I may not ever meet my Twitter friend by the lake, but I’m glad he reminded me to take it outside. If you need me the rest of today, that’s where I’ll be.

I’m a vocalist, pianist, producer, engineer and – as you can see – writer. I’m currently outside, but when I come in, you can find me at @AaronJTrumm on Facebook, Twitter, or Instagram.

Feeding Back

June 8, 2021 by Aaron

aaron j. trumm, aaron trumm, do it yourself recording, get better at making music, improve my music, music critique, nquit music, recording magazine

Improving your tracks by soliciting critique

This article first appeared in Recording Magazine. I reprint it here with permission, and I encourage you to subscribe to that publication, as they are a stand up bunch of folk!

Normally in the audio world we try to eliminate feedback. Nobody wants that high-pitched caterwauling ruining an otherwise perfect performance. That may also be how you feel about listening to someone’s opinion about your music, but the truth is outside opinions can be incredibly helpful.

Even if your goal isn’t a wildly successful professional career, getting an outside opinion or five can help you see what you’re missing in a way that time away from a track cannot. If you’re willing to take on the challenge, you can use these other opinions to dramatically improve your work. Just like a writer rarely submits a first draft to a publisher, a great song is hardly ever the first version. In fact, most great productions go through multiple iterations and some final versions are barely recognizable as the same song as version one.

That all said, there’s an art to soliciting feedback and using it wisely to improve a track. But done right, the circle of feedback, revision, feedback, revision is one of the most powerful tools at our disposal in the never-ending quest to sound better.

An Ever-Widening Circle

The first question that’ll come up when you’re ready to get critique is who to ask. Sure, you can ask just about anyone and if you know how to listen, every opinion will have value. But in practice you’ll probably want to strategize, both for time’s sake and for your own sanity. A good plan of action employed by many is the ever-widening circle approach.

The Inner Sanctum

Start with your closest and most trusted associates; the people who already believe in you, think you’re great, and you feel safe showing bad work to. This group may be the four or five members of your band, it may be the 2 collaborators on a long-distance project, or it may be your mother and your girlfriend.

This is the group you can show sketches to, to start to get an idea if a song is even worth your time to produce. This group is also well situated to feedback on multiple versions of a song and help as the song grows from an itty-bitty baby mp3 demo into a full-fledged mix. It’s helpful if one of this inner circle is an expert, but it’s equally helpful if at least one is not. Most important, they should understand you and your goals, and they should feel safe to be honest. This should not be a group that will say everything you do is great. That’s not helpful. They should, rather, know how great you CAN be, and hold you to that standard.

First Steps Into The World

Once your track starts to grow legs, you should start widening your circle. Seek out trusted industry contacts, other musicians and strangers who aren’t the general public. A good place to find new people at this stage are Facebook groups meant for production feedback. It’s helpful to be part of a few semi-private industry groups like MixMe where people bounce ideas and learn from each other.

The key at this stage is to present as finished a mix as you can, and then be willing to go back and change it. Luckily, these are not the days of 12-hour analog mix sessions that can never be recreated. Do a “save as” and create a new DAW file so you can implement changes without losing the older versions. If you ARE working in an all analog environment, you may consider having more people involved earlier in the process, and more people in the building when you mix.

It can be a hard pill to swallow to work hard on getting something to “finished” and then soliciting feedback, but once you start to involve strangers you want to put your best foot forward.

At this point, you’re still probably looking for general feedback, but you may start focusing down, maybe by seeking feedback from mix engineers on the mix, and songwriting experts on the song writing. Make sure to take notes on everything you hear good and bad, and don’t put your own filter on. If possible, try to implement every piece of feedback you get unless two people directly contradict each other. In that case, you’re the boss so use your veto power.

Going Semi-Public

Once you’ve solicited feedback from some fellow producers and extra friends and done a few more iterations, you’re probably feeling confident about the track. Now’s the time to get a little more public, and you can do this in a number of ways.

You could share the track on social media and wait for feedback. If you do it this way, it’s unlikely anyone will say anything bad to you, but you’ll be able to gauge how well the track is moving people by how extreme their responses are. If you get 3 comments on a Facebook post that say “neat. Great track, man,” that’s not a great response. It means people are being polite. If you get 43 comments that say “holy CRAP I love this SOOOOO much where can I download it PLEASE?” that’s a great response.

That’s a decent way to go about it, but in truth, it’s hard to get people to listen to songs on social media (a subject for a whole other article). If you’re really looking to test the track’s mettle, you may start reaching out to gatekeepers or professionals whose job is to critique songs. If you’re a Taxi member you can submit for feedback or find a listing to submit to and see what the screener says about the track. If the track gets accepted great, but you don’t really care yet, you’re just looking for feedback.

Another option is to submit your track to a service like Audiu, AudioKite (now a part of ReverbNation) or Fluence and read the reports. The feedback may or may not be specific enough for you, and your skin needs to be thick at this point, but the powerful part is these are not people that are trying to please you, and they’re anonymous.

At this point, it may be even harder than before to want to change things, because you’ll have worked hard, but if you’re willing, you can make your track just that much better. Just beware of one thing: context is decisive. That means that inside the context of you seeking “coaching”, you will probably never impress these people. Their job is to look for what’s wrong, so simply use what they say to polish up the track, and leave the accolades to your fans.

The Art Of Solicitation

Once you have an idea about who to ask, how do you ask? As is usual in any business interaction, the first rule is be civil, polite and humble. Be specific about what you need feedback on, and never ever answer back. When receiving feedback, especially face to face, it’s never helpful to defend a decision. This leaves people feeling unsafe to really open up, which will leave you in the dark about what they really think. Instead, simply nod, write down the note, and say thank you.

If you’re simply looking for people’s first responses, then you can simply ask “what do you think of this”, but as you move forward, you’ll probably have specific questions, like whether the mix is translating or if the lyrics seem trite. It’s good to let people know if the mix is just a rough and you’re looking for songwriting, or if the arrangement is set in stone, and you’re just looking for opinions on the bass. Whatever it is, being specific helps people narrow in on what you need and saves time and energy.

That said, it can be quite telling to NOT mention a particular problem you’re worried about. See if people notice it without you mentioning it. That’s a tell tale sign that your instinct was right and you need a change.

Of course, if you’re asking other musicians for feedback, be sure to be willing to help them on their tracks too! On most Facebook groups, the common etiquette is to feedback on other people’s work for a while before making your ask. People will be more familiar with you and feel more comfortable helping you.

Above all, be great with people, and receive all criticism with gratitude.

Giving Feedback

Since you’ll be reciprocating by helping people, you may want to think about how to give feedback in a way that creates a good relationship while still actually helping your fellow musicians grow.

The same basic rules apply. Be kind and courteous, and treat people with respect, even if they are brand new. Never pan work outright, and never criticize the person. A good rule of thumb when giving feedback is to assume everyone is a professional who knows what they’re doing. This means only providing feedback when asked, sticking to what’s asked for, and never talking down to people, even if they’re way newer than you.

You also don’t want to blow smoke. Just as with your work, it’s patronizing and unhelpful to simply say “yeah! Great stuff!” unless your mind is so blown that you can find nothing to improve. In that case, you will probably come up with something more anyway. By the same token, focusing entirely on a plethora of mistakes can be damaging and equally unhelpful.

So a good method to use is what management technique calls “the sandwich method”. This method is normally used to surreptitiously give negative feedback to employees, but when critiquing music can be the perfect approach. It goes like this: start with something positive, lead to something that could be improved, and end with something positive.

The key to the sandwich method NOT being disingenuous and manipulating is to really MEAN the positive parts. Find something that you truly like or love about the song, and lead with that. From there, move into the thing that you noticed that you think could be improved. Be specific, and offer an idea for something else to do. Then end with more positivity. That could be “great work!” or “can’t wait to hear the next version”, or even another specific thing.

For example, maybe your friend Joe asks you for general feedback on a song and the first thing you notice is a very muddy low end. Since that’s the first thing you noticed, you should listen again, and look for what you like. On second listen, you notice how great the songwriting is. So your feedback might go something like:

“Hey Joe! Wow this song is so well written. Amazing lyrics! I’m hearing some mud in the low end which obscures a couple lyrics, so I might try to carve out some 100hz in the bass and kick drum, and maybe look for other cuts in some of the ‘mud’ frequencies like 200 and 400-500hz. I’d love to hear it at that point. Really digging this one, can’t wait for the finished master!”

The best part about establishing this method of feedback is that if you boost people up while still actually helping them improve, they’ll do the same for you!

Go Around Again

Once you’ve got some good critique and a bunch of notes, obviously you’ll want to implement it. You’ll probably want to save a new DAW session file, and you may even want to make a couple of different versions at this point. Perhaps you’re not decided between one person’s idea that you make a song longer and another that you make it shorter. You can do a couple of versions and let them shoot it out. Or you may just make that executive decision. Either way, once you’ve implemented as much of the feedback as you can, go back around the ever-widening circle until you’re getting very little critique, and most importantly you feel satisfied and confident.

When you’re at that point, it’s time to put the song into the world, and after that don’t ask for feedback, because that sets up the context that the song is not finished. When you release to the general public simply project confidence and excitement. You’ll still get some unsolicited critique, and that’s ok. Carry that feedback forward and let it inform your next productions, and where and who you market the finished song to.

Wherever that leads you, you will find that vetting your work will give you confidence, better tracks and a lot more opportunity to interact with and work with people of like mind.

Here’s to feedback we want, and may you never hear the other kind of dreaded squeal again.

I’m a producer, singer and emcee who could have used some more vetting early on. Nevertheless, I’m now open to conversation on social media @AaronJTrumm.

Master The Craft And The Art Will Follow

February 11, 2021 by Aaron

home recording, home recording studio, recording, recording magazine

This article first appeared in Recording Magazine. I reprint it here with permission, and I encourage you to subscribe to that publication, as they are a stand up bunch of folk!

One of my earliest mentors was a man named Dale, but we always called him “the old man”. He was a documentary producer at the local public television station where I got my start. I worked under him as a work study generalist, but he quickly put a camera in my hands and, recognizing my bent, had me heading up sound on set within weeks.

Dale and his other protégé Manny brought an artfulness and soul to documentary making that I’ve rarely seen matched. We were the wild men of KNME, the ones with big beards and foul mouths, and it often seemed to me we were flying by the seat of our pants. Some days we would just grab a hi-8 camera and a pistol grip boom and go down to the worst parts of town, just to see what we could find.

It may have seemed crazy to me at the time, but one of Dale’s favorite things to say to us was “master the craft and the art will follow”. If it’s not obvious, what that means is this: Amateurs try to be creative first, thinking up wild ideas and trying to figure out how to do it. Professionals do this too but what they do first is work hard to understand their craft. That gunslinger you think doesn’t have a care in the world? He doesn’t, but that’s because he’s so well prepared.

An audio engineer from the days when audio engineering required actual engineers, Dale taught us to know our tools very deeply; how light, sound, physics, gear and even people worked. He taught us to prepare thoroughly and love the craft. For me, what that meant was it wasn’t enough to know where the record button was. I wanted to know how to white balance, what an iris does, how to manipulate the f-stop, what kind of lavalier would actually work in a noisy environment, and what a change in light would do to a long shoot.

Sure enough, as Dale predicted, the more I learn, teach and write about the craft, and the more I understand the mundane details and deep fundamental concepts, the more creative I feel. There’s nothing to block the creative flow when you truly know your medium and your tools.

That’s one of the major reasons I write for Recording. When it comes time to teach something, there’s no choice but to know it in and out, and when I do that, I tend to find a creative wellspring as a reward.

It almost never fails. Deep dive into the subtle and elusive art of cleaning and punching up low end in a mix, and you find your mind conjuring up a song laden with sick kick drums and slick bass lines, just so you can mix them better than you’ve ever mixed before. Learn once and for all what happens when you treat a room and how to do so, and suddenly you’ve got nothing standing in between you and that cello masterpiece. Get a systematic view of the mics available in a certain budget window and what you can expect to hear from them, and suddenly you can picture an elusive vocal mix with no question about how to achieve it.

There’s an interesting and tricky balance that goes on there. Some recordists are absolute perfectionists. Some believe there are details that don’t matter. Try asking a Facebook group about MP3s and see how many answers you get. The one thing that remains constant though, is that the more knowledgeable an artist is, the more empowered they are. That’s probably why we continue to debate the physics, science and psychology of sound and music. We want to know. We want to have an unburdened creative flow. We seek mastery.

When we’re young, we want it quickly. We often want to skip the boring stuff and get straight to being wildly creative. We worry that we need to chase the art, or it will fly away without us. That’s ok too, but sometimes we tend to go great guns without preparing, only to wonder why the final product isn’t what we envisioned. Our sifus, senseis and mentors tell us “master the craft”. We say “but we want the ART!”.

It turns out, the muse is attracted to skill. That creative spark we all seek and hope will come our way is enflamed and incited by our mastery and love for craft. It’s looking for the artist that will do it the most justice. Every time you learn something about HOW to make the art, the art comes sniffing around.

So, we at Recording hope to help you some in that regard. We hope we can be a part of your on-going love of the craft of making incredible records, and it turns out that really helps us on our path to mastery. We’ll keep making records and writing about how, and you keep making records and reading about how. Write about it too, we’d love to learn what you know!

After all, as The Old Man says, master the craft and the art will follow.

I’m a producer, vocalist, pianist, writer and craft masterer – hmm…. Anyway, look for me on Twitter or Facebook at @AaronJTrumm.

A Transformative Weekend

August 19, 2019 by Aaron

music business, music licensing, pay to submit, recording magazine, sync, taxi, taxi music, taxi.com

How The 2017 Taxi Road Rally Exceeded All Expectations

This article first appeared Recording Magazine in January 2018. I reprint it here with permission, and I encourage you to subscribe to that publication, as they are a stand up bunch of folk!

Two disclaimers: Recording Magazine and Taxi have a great relationship, so I understand if you expect a bit of bias; I personally was a Taxi member for a short time 15 years ago, and not since. (2019 EDIT: I actually did become a Taxi member for the year after I wrote this, and did not renew, which doesn’t mean I don’t think you should. It’s one of the only pay-to-submit companies I would recommend.)

Now that that’s out of the way, GO TO THE TAXI ROAD RALLY. I went this past November for the first time, and I started the weekend with at least a small amount of skepticism. I’ve never liked paying any kind of membership fee for anything, and I’ve always especially distrusted anyone who asks for money from artists. So although friends were telling me Taxi’s great, I was really only going to the rally to network.

Boy was I wrong. I haven’t been this excited, juiced and sparked since my first National Poetry Slam, which if you’ve never heard of it, is 5 days of the 300 best performance poets in the world going head to head. It is one of the most intense, beautiful and transformative experiences you can go through. So is the Taxi Road Rally.

First off, take the breakout sessions. 4 time slots a day, with at least five different options for classes from industry pros – and I’m talking people who will melt your face with their credits, and then melt the rest of your body with the depth and clarity of their knowledge – on topics spanning from how to reverse engineer an instrumental cue to how to deal with stage fright, to how to master with new LuFS standards, to how to decipher music business contracts, to how to achieve balance and success without messing up your marriage (that last class, taught by Jill and James Kocian, revolutionized my career in a single hour and is easily the best thing I’ve done for myself in 20 years).

Next let’s talk feedback. One-on-one mentoring sessions and group mentor lunches where you can bend the ear of producers, sync agents, radio promotors, other musicians, and so on. Not to mention several listening panels with industry pros who will tell you in no uncertain terms what’s right and wrong with your music (from their unique industry point of view), and do so in an empowering way that truly helps.

You know all this though. You can see it in the back pages of this magazine quite often, and you can read it on the Taxi website.

What you may not know about, and what made me want to go back next year, and re-join Taxi ASAP, is the incredible community of like-minded, supportive and positive dreamers that Taxi members are. Members lift each other up, encourage each other, collaborate with each other, eat together, laugh together and make the big bad L.A. music industry feel like a huge beautiful slumber party – with millionaire mixers and hot shot producers in the next sleeping bags.

Not once did I hear a piece of feedback that didn’t start and end positively (I call that the sandwich method). Not once did I witness any sort of competitive vibe or see anyone stepping over each other to get up. The whole tone of the Taxi Road Rally, to borrow from Marc Smith (the inventor of Poetry Slam), is “pull the next one up”. The result is a collaborative energy that has clearly resulted in success AND happiness for countless members, and a level of overall quality that was frankly mind boggling.

AND I got to walk around with a guy who mixed and produced Christina Aguilara and Will Smith (Rob Chiarelli) and the guy who wrote Every Which Way But Loose (Steve Dorff)! That was a funny story! Not to mention men and women who have written with, produced, mixed, played with and known almost every artist I’ve ever heard of. To hob-nob with great people in the recording industry and have it be not only NOT intimidating, but absolutely invigorating, is, to me, high achievement.

As to whether I would recommend you join Taxi, I couldn’t say. That depends on what you’re trying to accomplish and where you stand in your career. Taxi, like any such company, can help you a LOT, but only if you’re ready to utilize that help. If you’ve got a good sized catalog, or you’re good at writing or producing music quickly and to spec, AND if you have the right attitude about feedback and being willing to grow and change, then Taxi could be great. If you’re not willing to change or your skin is too thin, or maybe you’re a beginner starting out, I’d say wait. But I encourage you to get on their list and check out the listings they send out (for free). That alone can teach you a lot. And when you’re ready, get yourself out to Taxi’s Road Rally – maybe as a guest of a member, like I did – and bring your tunes, your good vibes, and a REALLY big, empty notebook!

In the meantime, you can go check Taxi out and see if you like the vibe at www.taxi.com.

Happy recording!

Changing Of The (Pick) Guard

June 14, 2019 by Aaron

aaron j. trumm, guitar, guitars, modern music, nquit music, recording, recording magazine

Modern use of guitars is changing

This article appeared in the December 2018 (I think) issue of Recording Magazine. I reprint it here with permission, and I encourage you to subscribe to that publication, as they are a stand up bunch of folk!

A curious thing has been happening lately in my studio. I’ll hire a killer guitar god, bang out a session, throw down a great mix thinking “ohhh yeeaahh” and when I seek feedback, I’m told the track sounds dated or old. For a little while, it was every time there was any kind of guitar involved. Once it was pointed out, all those tracks sounded stale to me too. What gives?

Needless to say this was quite disturbing, because I love a sick guitar track. I love putting one on a record even more, but that’s mainly because I can’t play the guitar to save my life. I’ve had guitars since I was 16 (that’s 27 years but who’s counting?), but I can play an e chord and that’s it. So maybe this whole trend where guitars aren’t as central is good for me?

This really got me thinking, and almost immediately, I started seeing article after article about the decline of guitar sales (over the past 10 years, electric guitar sales have gone down to about 1 million annually, from 1.5 million), the death of rock and roll, and so on. Everyone has an opinion about why, and the guitar-making giants have their opinions about how to slow or reverse their apparently imminent demise. I’m more interested in making hot tracks, telling amazing stories and moving people to dance, yell, sing or cry.

So the question for me became “why does this instrument sound old?” and “what do I do about it?” Do I remove guitar from my productions? Do I use it in a different way? How do I coach a guitar player who wants to keep up with the latest trends?

Well first, let me say this: Trend chasing isn’t always important. Straight forward, guitar driven rock and roll will be relevant as long as there’s someone who’s moved by it, which, Beethoven will tell you, will probably be forever. Trend chasing is also dangerous to creative flow, and can be detrimental to originality, leaving a person forever one step behind the edge. In other words, I don’t copy the latest hot acts. I AM the latest hot act, and I encourage you to think the same way.

Now that that’s out of the way, we can talk about the role the guitar plays now, as opposed to the role it played 10, 20 and 50 years ago, and more importantly, some ways to keep it fresh in the studio.

But Why?

First it might help to understand why my track with the shredding 16 bar guitar solo and nifty keen twice dubbed, stereo spread distorted rhythm track sounds old, and why I would gravitate toward that, even though I don’t play guitar. Well, because it IS old. It’s something that we’ve all heard a thousand times. That’s not a bad thing at all! But that’s the basic reason.

A rock band has this basic line up: Drum kit, electric guitar, electric bass, vocal. There may be piano, synths, other vocals, but that’s been the foundation for long on 70 years. I haven’t been around THAT long, so why would I be slave to that? For the same reasons I make music that’s very different from that, and there are two big ones:

1 – Guitar driven rock-n-roll has been the most important musical thing in the world for longer than I’ve been alive. Of course I want to emulate that, it’s what I think matters.

2 – Guitar driven rock-n-roll is hard to record. Until maybe 10 or 15 years ago, you really had to BE somebody to have the money and access to record that music. Of course I love it when I can sound like that, it makes me feel successful.

Ironically, these are also reasons that straight forward guitar driven rock seems to be getting less and less important. New musical trends are often initiated by people who lack the resources to do things the old way. Hip-hop is a great example. Grand Master Flash used two old turntables because that’s what he had. EDM is today’s version of hip-hop. Samples, synths and “fake” drums are easy and cheap to create, and an intrepid kid with a crappy laptop can make music that way. She may not even have the resources to learn how to play a guitar, let alone the scratch to get a big ol Marshall stack to play with, but she’s got a laptop.

And of course, the young and creative tend to want to push past what they’ve heard before.

So, now the pop landscape is dominated by sounds other than your basic 4 piece rock band band.

But the guitar isn’t dead by any means. I didn’t say sales had gone down from 1.5 million to 0 – a million is still a lot! But at the cutting edge, it’s being used differently. So I’ll spend the rest of this piece talking about how, and present a few ideas for using it in fresh ways in your productions.

Acoustic

While I have noticed a drop off of new and hot electric guitar driven rock, I have noticed a significant pick up in the number of acoustic driven acts and songs. Ed Sheeran uses nothing but an acoustic guitar and a looper on stage. Jason Mraz and Jack Johnson are older examples, but they’re still relevant, and they’re acoustic guitar people. Satellite radio has an entire channel dedicated to “coffee shop” versions of hit songs. And in my productions, my favorite killer guitarist has recently given me a few latin influenced nylon string acoustic tracks that absolutely no one said sounded dated (even though THAT tradition is way older than rock and roll).

So idea one is pretty simple: go acoustic. And if you can get creative with technology like looping, effects and genre mixing, you might discover a completely new sound. Tommy Emanuel is incredibly creative with a series of effects pedals and wildly different playing techniques, all using an acoustic guitar. For another older example, look to Ani Difranco’s array of oddly tuned acoustics.

Even a plain acoustic guitar somehow remains a more timeless sound, probably because it’s another example of something that a creative person with no money and no band can use to show up anywhere and move people.

Texture

Matt Bellamy (front man for Muse) was quoted this year by the BBC as saying “The guitar has become a textural instrument rather than a lead instrument, and I think that’s probably a good thing.” That’s an astute statement, and if you listen through a bunch of hit music today, even hip-hop, you’ll be able to pick out guitars that sometimes don’t even sound like guitars. Big, reverby swells and pad like sounds, boops, beeps, noise tracks, even crazy effects and odd techniques that sound like synths are all possibilities. After all, the guitar is actually a super versatile instrument. You can bend the strings, you can break all kinds of fretting rules, and you can add effects like crazy. And the cool thing is, a great guitarist can switch from texturing to rhythm to traditional lead relatively easily.

Check out “Last Danger of Frost” by Steve Kimock for some crazy textural yet melodic guitar work, or listen to U2’s “Beautiful Day” for textural work that also serves to create a groove.

Throw Back Farther

One of the problems those of us of a certain age have is that we throw back – to our youth. That’s the surest way to sound and feel old. But throw back art is almost always in vogue, when it’s ACTUALLY old. Instead of throwing back to your youth, throwback farther. Throw back to your parents or grandparent’s youth. Think at least 40 years back. Have you noticed that 70’s movies are getting cool now? 80’s rock hasn’t made it back just yet, but it’s starting to poke it’s head in the room.

So when it comes to guitar, try thinking back to the 50’s. Portugal The Man.’s “Feel It Still” uses a really 50’s feeling spring reverb’d bass/guitar combo to give the track a retro feel, but the use of newer technology and drum technique in combination with that, as well as a very un-fifties lyric set and modern female vocal makes it feel weird, fresh and cool. Bruno Mars’ entire act is a purposeful throw back to old school funk R&B and it works because there are slight differences in the production style and culture that connect it to now. The guitars in these productions are clean and funky. They generally aren’t distorted or bluesy sounding. Take off the distortion, throw in a wah pedal, and see what happens.

And of course, if you or your guitar player friend are steeped in older traditions like classical guitar or flamenco, you can come up with brilliant new combinations that ground themselves in the past yet pull you forward into the future.

Jump Forward

Here’s another idea. Use the guitar as a tool to create EDM-like grooves or technological wonders that combine recording technology with the instrument. Recently a radio promoter and artist manager told me that a song sounded great except for the guitar, which he said would be an easy fix, just use the guitar in a new way. He pointed me at an act called Nvdes, which is ostensibly guitar driven, but on many tracks you wouldn’t necessarily know it. Their use of the guitar doesn’t always sound like a guitar, but it’s not necessarily textural or secondary. Often a guitar creates their groove, but it’s just – well, different.

Post Malone’s “Better Now” starts with a barely identifiable guitar which forms the foundation of the groove, similar to The Edge’s work on “Beautiful Day”. At least – I THINK that’s a guitar!

Or…Metal It Up

When I talked about guitar driven rock’n’roll before, I neglected something important. Metal. Metal is still metal. It’ll always be metal, and metal is for guitarists. But even then, the genre has been pushed, morphed and split. Metal guitars combined with rappers ala Rage Against The Machine, Limp Biskit or Linkin Park, ethereal female vocals like Evanescence, or even with traditional Scandinavian folk are all examples of odd metal pairings that push that genre. Try Cellar Darling for a curious mix of these things like textural work, ethereal female vocals and traditional driving metal guitars. Or if you want a true blending of genres, try The Sidh (one could even argue against calling them metal). The point is, if you want you can just go ahead and double down on guitar and metal things up, and you can still be inventive!

Mix Up The Mix

It’s not just about playing style. You can experiment with new mix techniques too. Right now, minimal and spacious is trumping big wall of sound kind of material, so instead of a double tracked stereo guitar, you might try a mono track, panned just a little left or right. Instead of a huge full spectrum distorted guitar, try just a little fuzz, eq’d tightly into a smaller frequency footprint, to leave room for other instruments to play a bigger role in the overall picture. Or go bigger than ever, or super reverby, and neglect the other elements of a traditional band, to create something that’s truly and only guitar driven. The idea here is if you haven’t heard it, try it.

Other Elements

Finally, as you try to freshen up your guitar sound or tweak a dated sounding track, you might consider that the culprit may not be your guitar at all. The guitar may be the most important element of a traditional rock band, but it’s not the only element. What would your song sound like with a blues-rock guitar track, but a drum machine style rhythm track? How about no drums, or a cello instead of a bass guitar? The possibilities are endless.

Speaking of drums, this conversation is larger than the guitar. Drums have also seen a similar shift in their usage and role in modern music, and next month, we’re going to tackle that subject as well. We’ll talk about how a drum kit can sound dated, and what to do with that, as well as alternatives to the traditional trap drummer that could freshen up not only your tracks, but your stage presence as well. Don’t worry drummers, we won’t leave you behind!

Until then, happy shredding, all you six string samurai!

Aaron J. Trumm can play e-minor and sometimes a version of a minor on a guitar. Check him out at aarontrumm.com and talk to him on social media @AaronJTrumm.

Why the hell do I freelance?

June 14, 2019 by Aaron

aaron j. trumm, freelancing, writing

Apple IIe Keyboard

Freelancing. It’s such a strange word. It sounds like we lance things for free. The truth is, I’ve never lanced a thing, and I don’t work for free. Nevertheless, “freelancing” is what I do. What that means is anybody’s guess, because the word doesn’t describe the work. I could be building websites for people using some content management system like WordPress. I could be recording music in a church. I could be writing articles for a fancy-pants magazine.

These are all things I’ve done, but I guess most freelancers focus on one type of task. Doing the same thing every day has rarely worked for me, though. I like to use all my talents. I love to learn (which is why I hated high school), I love to grow, and I love my freedom. I love being able to spend two weeks going to my office from 9 to 5 like a normal person, and I love being able to suddenly change it up and do my work from a coffee shop where I can watch people do whatever they do on their various laptops. Perhaps they’re “freelancing” too. I suppose I love the “free” in freelancing most of all.

There are drawbacks. Sometimes I don’t have enough to do to pay the bills. Sometimes I wonder what “stability” might look like. Sometimes I miss my friends in the daytime, who mostly go to offices working for the government or a big company. But in the end, a person needs to be who they are. I am a traveler, a roamer and a dreamer. I write because I have things to say. I sing because some things can’t be said. I create because I must, and that means I have no time for a board room or a water cooler conversation. I discuss my binge watching on my own time, in my own way, and not when there are better, more powerful things to do.

I hope this little note finds you well, dear reader, and I hope you’re being you to the best of your ability. If you want to freelance too, I encourage you! It’ll take some courage, some ingenuity, and a sense of discipline that most people don’t have, but it could be worth it! You could actually get free!

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Flow Vs. Focus – or – directed flow vs. blocking

October 6, 2016 by Aaron

6 figure songwriting, aaron j. trumm, cathy heller, creativity, flow, licensing, music, music business, music for film, nquit music

I’ve been taking an online course about writing music for licensing – Cathy Heller’s “Six Figure Songwriting”. My intention is to find a rhythm writing and producing songs (my songs) that really hit the mark and are what music directors and licensing agents need. Honestly the class (which consists of a easily managed set of videos and then a year of interacting with a private Facebook group and doing Q&As and Webinars with the class leader and her business partner) has been amazing thus far, and completely confronting and difficult, as I work and struggle to find the way to make art that hits the points that music directors need hit, and still stay authentic to not only myself, but my ACT – and/or BRAND. I got into a conversation in the Facebook group, and just a few minutes ago, wrote at length in response to a comment, and I decided I wanted to share what I said on here.

Out of respect for my classmate’s privacy I won’t post their comments first, but they were insightful, and as I tried to communicate my thoughts, one guy was reading what I said as a clamping down on the creative flow, and/or a difficult balancing act – trying to compartmentalize the creative flow or have separate creative outputs, and such. Indeed, I could see where what I said sounded that way, and it struck me how easy it is to clamp down your creative output when you’re trying to learn to DIRECT it – even when you’re just TALKING about it. He apologized about the length of his quite insightful commentary, and that’s where we come in here – my commentary went like this (please note, this is NOT an argument – I genuinely learned from my classmates’ comments, and it led me to this stuff:

My Comments

No worries about length! Look at my long diatribes! I really appreciate the actual discussion here, because we can talk about technique til the cows come home, but eventually this is ART, which means we gotta go deep, because our egos are involved, so growing as artists is also about growing as people. So I really appreciate people engaging in a real conversation with me. 🙂

It’s funny because you read what I was saying as putting a block on the creative flow and I meant the exact OPPOSITE. You said it seemed like I was putting rules on, and actually I was but what I was trying to get at is – there doesn’t necessarily need to be that much rigidity in it. I can see where my long diatribe read that way though, ’cause I said “can’t” like three times – so my intent was turning over on itself as I tried to work out the logic!

The game is sort of both I guess, and I actually don’t mean trying to have a separate artistic output – I mean having a singular artistic flow – “act” if you will, wherein you’re hitting these points on some songs and not cutting yourself off from songs that maybe don’t hit all the points.

I think the best way to describe what I mean is with examples. Let’s say tomorrow I wake up and BAM this great love song springs to mind. It fits my singing style and I even already have tracks that would work beautifully. Maybe it’s upbeat and quirky, but this song is a LOVE song, it’s a pop song – it’s for fans and radio and it’s so specific that I wouldn’t even pitch it to a licensing agent. Do I stop that flow because it won’t be 100% licensable? No way man! Do I try to twist it into something less specific? Maybe…but maybe not. Maybe I let it be a love song and move on to a new song for licensing.

On the flip side, let’s say I have a great idea for a really licensable track – I’ve got some quirky rhythms in mind, I’ve got a screamin guitar loop, and these cool ass lyrics about – uhm – getting your color back *grin*. I sit down to map out production and I think “Ok it would work really nice to do this cutsey – ukelele, and a maybe female vocalist….” wait. at that point I realize I could also make this track equally cool and licensable using my voice, maybe (in my case) a piano – similar rhythms, but closer to my “act”. I could go either way, but it probably makes more sense to keep it within my “act”‘s wheelhouse. That way when I go to pitch this, there’s a whole bunch of history and other songs of that act. I probably have 5 others like it in the pitch, it’s a lot better pitch (pitch as in sales, not notes). Whereas if I just say “hey let me hire this woman off the street because it’d be cool to have a female lead” – what do I have there? I have ONE track in that vein. That’s not a great pitch – and from a more traditional music marketing standpoint, I can tell you from experience, that that lone track with no active act behind it is completely un-monetizable. In fact – even a whole entire record with no active act isn’t monetizable in that realm. Boy have I made that mistake more than once! lol

So the point that I was getting to is really that I was making a mistake in thinking that if I had a romantic love song in me, or maybe a political message, or whatever – that I had to somehow force that part of me into a “licensable” track. That’s not flow at all. Instead, I realized, let yourself do your stuff. Then, learn how to write for the licensing world, knowing what’s needed. It’s just basically letting yourself have a bigger range. The brainstorming process, for example, is a way to DIRECT that creative energy, which, ultimately IS about control – but it’s directed flow rather than boxing in.

Someone might think “I write dark brooding songs” and think they have no way to be licensable but there’s nothing that says that same artist can’t have a happy song. Or a song about pie. And each song holds its own place and has its own purpose. A given song doesn’t have to do everything, and having RANGE like that, while still maintaining a kind of focus of identity is really the hallmark of a professional.

An example – as a slam poet (I was a professional), I had a given style, and it wasn’t comedy, but there was still room for comedic work in my repertoire, and there were a range of different poems in my rep that served different functional purposes (love poem, political poem, spiritual poem, etc). In slam, EVERYTHING is written for the audience, so although there was no lack of ME in there, the entire creative flow was always directed. That gave me enough range to adjust during competition, or to create vibrant, varietous live sets, but none of it was completely off track from my basic core identity. It could all be packaged into my act.

I think in a purely creative sense, authenticity doesn’t have to be about fitting ANYTHING about what you’ve done in the past or might do in the future, or your act or ANYTHING. From that point of view, flow is just letting ANYTHING you think of come forth, and not blocking it (and of course, you cannot improv without that much freedom of flow).

But this is music BUSINESS, and from my point of view, that’s gonna change how the flow works, and that’s ok. It comes back to what [classmate name censored] said, which is you’re not writing for yourself as much as for the client. But I’m adding to that a wider view of your BRAND, and that as you look forward not only to how your pitch will look, but to the future of your brand, you starting looking how you can find the sweet spot where you’re writing for POTENTIAL clients and also for your BRAND, neither one of which is “you”, so it’s at this point, never about your own satisfaction, but then again, it will be, because we’re artists, and flow is always satisfying, and moving other people is always satisfying.

Ok – so – yeah. That may be my longest Facebook post ever too! 🙂 Thanks for reading, if you did! lol

And Some Other Thoughts

And that’s what I had to say there. Writing for a purpose is antithetical to the rebel heart of an artist, but it is directed flow that makes most great art, and I really have no problem with writing for the needs of clients or for what may cause money to made, because I can’t cause someone to spend money on my art without touching and moving them, and THAT’S ultimately the goal. And no, I really have never valued the process for the gratification it gives me. The process is sometimes really gratifying and fun, and sometimes an incredible ugly frustrating grind. My gratification comes when the art is received and makes some impact in another person’s world.

Oh and hey – put a comment, tell me what you think! 🙂 You can contact me too if you want.

Getting Back

August 9, 2016 by Aaron

aaron j. trumm, art, being moved, connection, house concerts, inspiration, intimacy, music, nquit music, shannon curtis, songwriting

So I’ve been trying to “get back” to something quite a few years now – and I’ve been trying to “Get back” to this thing in a different way, so that I’m not poor all the time, not neglecting my health, and not running around in lonely worlds trying to connect. Really it’s not going back – it’s going forward toward something I’d touched before, but is also out there in front of me.

The “thing” I’ve been trying to get back to is really connection, and it’s a thing that I did experience a whole bunch when I was a serious slam poet. It’s why we DO this thing, where we perform or make music or art – we’re really trying to dock our hearts into other hearts and become one again and there’s really zero other things more compelling on Earth.

Check this TedX talk by Shannon Curtis, who really spoke to this:

She mostly tours around doing house concerts – shows in people’s houses, in intimate settings. I did a few of those back in the day, and I had plenty of moments in those and other intimate venues like she describes. Her talking about it, and the music video she describes, where she had fans write their struggles on a paper and film them, made me cry like crazy. I started to really remember again why I was doing what I was doing when I was touring a lot as a poet.

I’ve been very focused for 3 years – ever since my epic lung transplant saga – on business, learning, growing, and making a viable and sustainable business. I’ve been so focused that I damn near forgot WHY I wanted to build that business in the first place. It’s because I couldn’t sustain that job of moving, inspiring and connecting with people if I didn’t have a proper business in place. I just kept having to stop and get some day job I didn’t want and which never really made a dent financially, and eventually it kind of fell apart, and culminated in the destruction of my health.

I LEFT the life she describes on purpose, but I always intended to rebuild that job of connecting, and go back to work. It’s a whole new world now, and I’m new, and the job is new. I don’t wish I was on the road all the time. But doing work that makes that thing happen, where people are moved, and you connect, that’s my role in life, and I think maybe it’s everyone’s role.

It really doesn’t even have to be “art” (whatever that means). If you’re a social worker or a teacher, or a lawyer working to advocate for kids, even if you make something like video games or popcorn or whatever it is, you’re doing that for other people, and your main work is connecting.

So – if you ever wondered about me, or any of my colleagues, why we do what we do, Shannon hits the nail on the head pretty good.

Thanks Shannon!

— A

ps:
oh jeeze almost forgot my requisite link to free music – here! 🙂 www.aarontrumm.com/free-download

Your Music Isn’t Special

July 28, 2016 by Aaron

aaron trumm, art, art business, business, music, music business, music money, nquit music, rock, rock music, special, success, unique

Your music isn’t special!

Oh no! I always hated that saying. People will say it all the time, either when they’re trying to get you to have less ego, or they’re trying to convince you to give up the pipe dream, or whatever. But MOST of the time when you hear that is when you’re learning the real ins and outs of music marketing and business. Straight forward business minded people in music will tell you that right away.

It’s mostly to let you know that you can’t just sit around thinking your some kind of genius and expect anybody to respond to that. It’s weird, egoistic, and most of all, doesn’t work. It was always a bit depressing to me but recently I got a very new take on it in my head.

Now I think that’s very GOOD news. At least the concept of it…see I feel like it’s a relief not to have to make every song some epic world changing thing that will certainly go viral. Going viral is like winning the lottery – quite unlikely. And it’s actually MORE depressing to me to think of pinning my hopes and dreams on something that unlikely.

So, it’s really a good thing to realize, it’s not really the music that makes the success. Don’t get me wrong, you don’t want to suck, and the music is really moving and makes a difference, but success in any business is about relationships. Yes you start with a great product, but you don’t have to worry so much about your product being somehow better than everyone else’s, or when you go on stage being super competitive about standing out or making sure every time you sing a song, it’s this insane transcendent experience for everyone in the room and people are like “holy fuck what did I just SEE??”

That’s crap. That’s the surface facing internet culture and our American tendency to go for the icing and not the cake that tells us that every little thing has to be “special” and everything worth consuming has to be world shattering and like nothing ever seen before. That’s an overwhelming thought because it’s impossible. A song is 3 minutes. There are rules you follow, no matter how avant-garde you are, and there’s really only so much one tune can do. Sure, it moves people, sure there may be transcendence. Sure, you can do a concert that just takes people away, or a video that’s just wildly powerful or moving – but that will never be that special in the grand scheme of things. There’s always that stuff. There’s 7 billion creative people on the planet and there’s no end to the powerful, moving, transcendent material out there.

Part of the clickbait strategy is to sell every damn page or video as some kind of crazy amazing hugely weird thing – headline formulas include “you won’t believe what this guy did..” and whatnot..and you do see a lot of “wow!” – 7 year olds playing drums, dude jumping off buildings, whatever. But who cares? No matter how amazing you are, you’re not the only one.

So trying to be special is weird and overwhelming and it’s really not effective because the more you act like you’re special, the more you alienate people. Really, to succeed as an artist is about building a network of like-minded folk, collaborating, and putting your mark out there. No one can do what you do and in that sense YOU are special. But you don’t really need your music to be special, and you certainly need to understand that it won’t be perceived as all that special for the most part. But you can still build a business, and a fanbase, and take your place among the other badass artists that you have something in common with. And that actually will be enough, in fact, it’s even enough to build to rock star status and become famous.

So yeah – your music isn’t special – that’s not because you suck – it’s because music is small – powerful, but small, and everybody does it – so your music isn’t special. And it doesn’t need to be, because YOU are. So you can relax 🙂

— A

Hey – it may not be special, but I think some of my stuff rocks and maybe you will too – easy to find out by getting some for FREE at aarontrumm.com – LOVE!